The holiday season is one of the most profitable for many businesses. With snowflakes and holiday music in the air, customers are in the mood to shop until they drop. Businesses are also spending money this time of year, utilizing any funds left over in their budget before year-end.
This is a prime opportunity for you to increase sales and put more money in the bank.
- Consider offering a sale or promotion to draw customers in. During the holiday season, specials, promotions and discounts are everywhere. Customers are looking for the best deal. Utilize Management Reporter in Microsoft Dynamics GP to run reports on your labor costs, expenses and revenue. By generating the right reports, you can quickly see which products or services have the highest profit margin. The higher the profit margin, the easier it is to determine which product or service to offer at a discounted rate.
- Promote your special to your target audience. Present a call to action (call us today, stop in our location, etc) with an expiration date.
- When customers are taking advantage of your sale you have a prime opportunity to upsell other items or services. For example, if you’re a plumbing company offering a sale on water heater installation, offer to schedule a plumbing inspection or winterization while you’re on site.
- The most important part of your promotion comes after it is completed. The success of your promotion hinges on your ROI, which is easily calculated in Microsoft Dynamics GP. GP tracks your financial information, inventory, purchase orders, time and expense and allows you to run reports that will show your complete costs, sales counts and most importantly, your increased profits.
Don’t be left out this holiday season. Draw people to your business with a calculated sale that will increase your revenue and get people talking about your company. The information you can easily generate through Microsoft Dynamics GP will help you determine your special and its success.