Has Technology Changed Your Manufacturing Business?

Who hasn’t been changed by technology?  That’s what it does, and most the time, it’s for the better.  Software, hardware, and gadgets are continually evolving to make our personal and business lives easier, more efficient, and productive.  Here are a few ways you can stay on top of the fast-paced, technological advancements.

  1. Widen your footprint with virtual sales and marketing:  Instead of thick, glossy-paged catalogs, we have fancy websites with links to detailed product descriptions and pricing.  We’ve tossed out carbon order forms for online ordering making it easier for customers to get the products they want, whenever they want.  You don’t even have to hang out the open sign to take orders anymore!  Make sure your sales and IT teams can keep product details up-to-date on your website and that your site can be viewed on all web browsers and, now, mobile media.  Your customers are using new technology, like Smartphones and tablets, to find the products they want.  If your website can’t be viewed on nearly any laptop, Smartphone, or tablet, then you could miss out on sales opportunities.  Track marketing efforts and customer data in customer relationship management (CRM) software to determine which marketing efforts yield the highest sales rates and are cost-efficient.  CRM can also provide insight into what your customers are ordering so you can be prepared to handle trends in product sales and seasonal sales.
  2. Become a social butterfly:  Mobile technology has opened a whole new door in marketing opportunities.  Social media sites and Smartphone apps can really help your marketing campaigns reach more customers than ever before.  When using social media, customers want to immediate answers to their questions and prompt response to concerns.  Dropping the ball anywhere within social networking is not an option, which is why you want a dedicated marketer and sales person who can navigate social media.  You need a person or team who can monitor media efforts and respond quickly and effectively to customers.  You can incorporate social media marketing efforts into CRM, which will help you determine which social efforts are successful.
  3. Strengthen your supply chain:  Advances in enterprise resource planning (ERP) software make it possible to manage complex supply chains.  Putting all of your supplier data in a single software solution will make it easier to find the raw materials or products you need quickly and cost-effectively.  You can also control inventory more efficiently, so you are less likely to overspend on excess inventory or under-calculate replenishment and risk stock-outs and back orders.  Knowing your reliable suppliers will improve the efficiency of your manufacturing operations.

The right mix of technology can streamline your manufacturing operations, improve productivity, boost sales, and strengthen relationships with suppliers and customers.  Contact RAM Software Systems for guidance on choosing the right technology for your manufacturing business.

By RAM Software Systems, an Epicor Authorized Partner out of Texas

About Michael Greene, RAM Software Systems, Inc

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