A few years ago, no one ever would imagine that tweeting meant something other than a sound birds make. How businesses reach customers has taken a major shift thanks to the use of technology. Door-to-door sales has been replaced by websites and social media. One thing that remains the same is that it still takes planning to launch a successful marketing program. Epicor® CRM can help us manage our marketing data and turn tweets into sales.
Social media sites such as Facebook and Twitter, as well as blogs and other internet forums can present a wealth of helpful information to the marketing professional. People in all demographics are sharing experiences about specific products and services, and the companies that offer them. This data – good, bad, or ugly – can be used to improve the products and services you offer and open two-way conversations with your customers. While it might appear that the internet creates more unorganized and uncontrolled opinions and comments, you can capture that data into a controlled software solutions, such as Epicor® CRM, and use it to improve your marketing and sales efforts.
The Epicor CRM software solution is designed to manage your entire customer lifecycle, from prospect to customer. You can capture profile or contact information from social media sites and use the data you collect for marketing campaigns, sales lead generation, or to communicate with customers. Addressing comments and opinions from potential customers will show customers that you value their opinions and are capable of answering questions or addressing problems quickly. Improving communication with your customers will go a long way toward generating customer loyalty. As you collect customer data in Epicor CRM from social media sites, you will develop a detailed history of touch points, summaries of conversations about your customer’s likes or dislikes, that you can then use to create specific marketing or sales efforts. While every potential lead collected from a social media site may not result in a sale, you can certainly use the experience to fine-tune marketing efforts, products or services, price-points, or otherwise improve future sales.
There are many ways to use social media sites to attract new customers, provide an incentive to try your products or services, and to market more effectively. The trick is to collect the vast amount of social media data into a reliable CRM software, like Epicor ERP, so that you can turn customer comments and opinions into sales. Contact RAM Software Systems for more information about combining social media data with your Epicor CRM software solution.
By RAM Software Systems, an Epicor Authorized Partner out of Texas